Testing a market’s willingness and capability of adopting new medical technologies is an important step often underestimated in a company’s commercialisation strategy. Before making critical decisions on a distribution partner, Five Corners can act as a Sponsor for importation of your medical devices, just like a typical distributor. We can do this by preparing and submitting the necessary applications to the Australian Therapeutic Goods Administration to have your medical device included on the Australian Register of Therapeutic Goods. When your device has been included on the Register, we can undertake applications to have your device added to the Prosthesis List allowing it to be reimbursed in Australia. With these two key accomplishments, your real-time market testing can be undertaken. Once you have realistically evaluated the Australian Market and determined if your product will be sold via a distributor, or you decide to set up a subsidiary, we can then simply transfer the device approval (inclusion) from our company name into your distributor’s company name, or your subsidiary’s company name.

The advantage of testing the market with Five Corners acting as your Local Sponsor is that you do not have to lock in a distributor up-front. Through us you can do your own market evaluation, develop your own key opinion leaders and better evaluate your potential distributors instead of handing off these critical activities by way of signing long term distributor agreements.